There is a new compound on the block. Since it’s reclassification in 2016 CBD has become the latest health and wellness elixir, with sales outstripping tradition vitamin and mineral supplements. Roughly £300 million a year is already being spent in the UK on CBD products. Vitamin D might have become more popular that Vitamin C, but CBD is more popular than Vitamin C and D combined.
In 2016, Optimum Nutrition Magazine reported the health supplement market was worth £431 million. Just four years later, a growing interest in physical and mental wellbeing is driving remarkable growth. By 2021, it’s expected Brits will be spending around £457 million on vitamin and mineral supplements alone. Of all the health supplements available on the UK’s high streets and online stores, multivitamins and fish oils are the top sellers.
Advice on health supplements
The majority of the nutrients (vitamins, minerals, proteins, carbohydrates, and fats) we need can be derived from our food. In fact, our bodies process the vitamins and minerals we ingest as part of a healthy diet more efficiently than supplements. Vitamin C is necessary for the growth, development, and repair of all body tissues, it is also involved in many bodily functions including the immune system. It can be found in citrus fruits, greens, potatoes, and winter squash.
Despite becoming a big player in the health and wellness space, clinical trials are still in their early stages. To mitigate overt claims from being made about the efficacy of CBD sellers and distributors must currently market their products as food supplements. We do not yet know the full potential of CBD supplementation. The NHS only advises on cannabis oils for medical conditions such as epilepsy, MS, and chemotherapy patients.
Vitamin C deficiency is fairly rare and liver problems may arise from over supplementation. Advice from the NHS suggests that vitamin supplements are largely unnecessary, and nowhere do they recommended Vitamin C tablets as part of a healthy diet. Aside from folic acid for expectant mothers, Vitamin D in darker months, and Vitamins A, C, and D for children aged between 6 months and 5-years of age, supplements appear to be shunned by the NHS as superfluous at best and damaging at worst. Still, this doesn’t seem to be stopping the growth of the CBD industry.
It is now widely accepted that one of the most common reasons for taking CBD is to help manage mental health issues, most notably anxiety. The effectiveness of CBD for these conditions has been recognised in a report by the World Health Organisation. For those looking for natural ways to alleviate the symptoms of anxiety, CBD oil, capsules, or gummies, could be the answer. Unlike CBD, Vitamin C isn’t known to calm you down and alleviate pain.
CBD as a daily supplement
Maintaining physical and mental balance throughout the day is one of the many reasons people are taking CBD. Unlike most health supplements, CBD is neither a vitamin or mineral. Rather, a plant extract that contains a nutritious profile of macro and micro nutrients. Broad-spectrum hemp extract contains a high concentration of CBD and a unique blend of nutrients that arguably qualify it as a superfood. For this reason, it is worth mentioning that CBD isolate (the CBD compound on its own) is not nearly as effective.
Along with the 112 other cannabinoids found in hemp, CBD interacts with our endocannabinoid system and supports its primary function to maintain a stable internal environment. This interaction has been, and will continue to be, studied extensively to understand how these plant-based cannabinoids interact with our endocannabinoid system, and behave like the cannabinoids we naturally produce ourselves.
Given its potentially far reaching health benefits, it’s hardly that surprising that not only has CBD oil become more popular than Vitamin C. Sales of CBD may even outstrip the health supplement industry and all of its vitamin and mineral supplements combined.
We like to see CBD as an addition, not as a supplement. While vitamin and mineral supplements will lead to an increased level of nutrient intake, there is no substitute for a well-rounded healthy diet. The addition of CBD into a healthy lifestyle will support our bodies capacity to function at its optimum, both physically and mentally.